Snapchat Conversion API (CAPI)

Bypass browser limitations or ad blockers and get more accurate data to ensure that your ads reach their target audience.

What is it ?

Snapchat’s CAPI enables you to send conversion events directly from your server to Snapchat’s servers—bypassing browser constraints and ad blockers. This direct integration allows you to gather more reliable data on your website’s traffic and conversions, empowering you to optimize your ad campaigns with improved targeting and performance.

• Note: Please be advised that your Lightfunnels statistics and Snapchat data might not match up. Tracking platforms frequently employ diverse technologies and methodologies, which results in disparities.

How to configure Snapchat CAPI with Lightfunnels ?

Step 1

Go to Business details in your Snapchat dashboard > Conversions API Tokens > Generate token

Step 2

Log in to your Lightfunnels account
Go to settings >> tracking
Click Manage on the Snapchat card, then click on “Connect Snapchat conversion API”

Enter a Name for this connection.
Paste the token in Access token.
In Pixels, paste your pixel ID(s) and press Enter after each one.
Click on Add to complete the setup.

• Note: Please make sure you have your pixel added in the Snapchat pixels section here, as this is what you will use in your Funnels/Stores settings.

• Note: If Snapchat rejects your access token (for example, because it was revoked or expired), LightFunnels removes the Conversion API connection automatically. If your connection disappears from the list, generate a new token and connect again.

Test CAPI events (optional)

Once connected, your connection is listed with its label, pixels and a Test mode toggle. Turn on Test mode to verify event tracking before going live, without affecting your real reports. Turn it off when you are done testing. To remove a connection, open the actions menu next to it and click Disconnect.

After completing the configuration steps, test your integration by browsing your funnel/store. As you navigate through your site, events will be fired. You should see these events categorized as “Direct integration” set-up method, confirming that your Snapchat CAPI setup is working as expected.