Dashboard

Analytics Dashboard

The Analytics Dashboard gives you an overview of your performance over a period of time.

To open it, go to Analytics > Dashboard.

Filters

At the top right corner of the page you can:

• Select funnel or store: see data for all your funnels and stores, or for one funnel or store only.
• Pick a date range: choose the period you want to see.
• Compare to date: check this box in the date picker to compare with another period. Under Compare To, choose Previous period or Last year.
• Refresh: reload the latest data.

Below the filters, you can switch the currency used to show your sales.

Metrics

Let’s go over the metrics and their meanings.

Metric Name	Metric Description
VISITORS	The number of visitors to your funnels and stores.
SALES	The gross sales amount generated.
ORDERS	The number of orders processed.
CUSTOMERS	First-time customers versus returning customers.
AOV	The average order value: total sales divided by the number of orders.
LEADS	The number of leads collected.
Conversion Rate	How many visitors added to cart, reached checkout, and purchased, with the percentage for each.
UPSELL & OFFERS	The count and total sales of bundles, order bumps, and one click upsells.
Top Traffic Sources	How many sales each traffic source has brought you.
Top Buying countries	Top countries ordered by gross sales.
TOP DEVICE TYPE	Devices your visitors are using the most.
TOP selling products	The best selling products, with revenue and units sold.
TOP selling funnels	The best selling funnels.