Google Ads

What is it?

Google Ads is Google’s advertising platform that displays your ads on Google Search, YouTube, and partner sites. This helps you connect with potential customers when they’re looking for what you offer.

How to configure Google ads with Lightfunnels?

Setting up Google Ads in Lightfunnels takes two parts: your Google Ads Tag ID, then one or more conversion actions.

Step 1: Add your Google Ads Tag ID

1. Log in to your Lightfunnels account and go to settings >> tracking.
2. Click Manage on the Google Ads card.
3. Paste your tag ID (format AW-XXXXXXXXX) in the Google Ads Tag ID field and save your changes.

Step 2: Create a conversion action in Google Ads

Sign in to your Google Ads account: Go to https://ads.google.com/ and log in with your Google account credentials.

Navigate to “Goals”:

• In the left-hand navigation menu, click on “Goals”.

Go to “Conversions”:

• Under the “Goals” section, click on “Summary”.
• On the “Conversion actions” card, click on “New conversion action”.

Choose a category that best describes your conversion based on the categories Lightfunnels supports:

Conversion category	Lightfunnels event
Purchase	Purchase
Add to Cart	Add To Cart
Begin Checkout	Initiate checkout
Collect lead	Lead
View Page	View content

Copy your conversion label.

Step 3: Add the conversion action in Lightfunnels

1. On the Google Ads card, under Google Ads conversion actions, click Add new conversions.
2. Select the Conversion category.
3. Enter a Conversion name.
4. Paste the Conversion label you copied from Google Ads.
5. Click Add.

Repeat for each conversion action you want to track. You can edit or delete conversion actions from the list at any time.