Sales Attribution

Sales Attribution shows which campaigns bring you visitors and sales. It uses the UTM parameters in your links.

To open it, go to Analytics > Sales Attribution.

Before you start

You need to add UTM parameters to your ad and campaign links. If you have no UTM data yet, the page stays empty.

The UTM table

Each row is one UTM value. The table shows:

• UTM Name: the UTM parameter, for example utm_source.
• UTM Value: the value of that parameter, for example facebook.
• Visits: the number of visits with this value.
• Total Orders: the number of orders with this value.
• CR: the conversion rate.
• Total Revenue: the revenue from these orders.

You can sort by Visits, Total Orders, or Total Revenue.

Use Search UTM to find a UTM name or value. Use the date picker at the top right to change the period. The default period is the last 30 days.

UTM value details

Click a row to open the details of that UTM value. On this page you can:

• See Visitors, Orders, and Sales charts for this value.
• Pick a date range and a currency.
• Use Filter by funnel or store to see one funnel or store only.
• See the list of sessions, with the full UTM path, the Funnel/Store, the Country, and When the visit happened.

You can also reach this page from an order. The UTM values on an order link to Sales Attribution.