The Analytics Dashboard gives you an overview of your performance over a period of time.
You can see performance for all funnels or for a specific funnel by choosing the funnel that you want at the top right corner.
Let's go over the metrics and their meanings.
|Metric Name||Metric Description|
|Total Sales||The gross sales amount generated|
|Total Orders||The number of orders processed|
|Returning Customers Rate||The number of customers who ordered for the first time versus returning customers|
|Total Sessions||The number of sessions. A session is counted whenever a visitor visits a funnel. The session ends when the visitor stays inactive for 30 minutes.|
|Average Order Value||The total sales divided by the number of orders.|
|Conversion Rates||The percentage of visitors who take an action from the total visits.|
|Total Leads||The number of leads collected.|
|Sales by Traffic Source||How many sales each traffic source has brought you|
|Top Device Types||Devices your visitors are using the most|
|Top Buying Countries||Top countries ordered by gross sales|
|Top Selling Funnels||The best selling funnels|
|Top Products by Units Sold||The products that are sold the most|