Snapchat Conversion API (CAPI)

Table of contents

Bypass browser limitations or ad blockers and get more accurate data to ensure that your ads reach their target audience.

What is it ?

Snapchat’s CAPI enables you to send conversion events directly from your server to Snapchat’s servers—bypassing browser constraints and ad blockers. This direct integration allows you to gather more reliable data on your website’s traffic and conversions, empowering you to optimize your ad campaigns with improved targeting and performance.

Note: Please be advised that your Lightfunnels statistics and Snapchat data might not match up. Tracking platforms frequently employ diverse technologies and methodologies, which results in disparities.

How to configure Snapchat CAPI with Lightfunnels ?

Step 1

Go to Business details in your Snapchat dashboard > Conversions API Tokens > Generate token

Step 2

Add a label to your API token.
Paste the token
Check the pixels you want to add to your CAPI.
Click on Add to complete the setup.

Note: Please make sure you have your pixel added in the Snapchat pixels section here, as this is what you will use in your Funnels/Stores settings.

Test CAPI events (optional)

After completing the configuration steps, test your integration by browsing your funnel/store. As you navigate through your site, events will be fired. You should see these events categorized as “Direct integration” set-up method, confirming that your Snapchat CAPI setup is working as expected.