Bypass browser limitations or ad blockers and get more accurate data to ensure that your ads reach their target audience.

What is it?

Pinterest's Conversions API (CAPI) enables advertisers to send conversion events directly from their servers to Pinterest's servers, bypassing browser constraints and ad blockers. This direct integration allows for more reliable data collection on website traffic and conversions, helping optimize ad campaigns for better targeting and performance

  • Note: Please be advised that your Lightfunnels statistics and Pinterest's data might not match up. Tracking platforms frequently employ diverse technologies and methodologies, which results in disparities.

How to configure Pinterest CAPI with Lightfunnels ?

Step 1

Go to Conversions tab in your Pinterest dashboard > Set up API > Generate new token

Step 2

Log in to your Lightfunnels account
Go to settings >> tracking
Click on "Connect Pinterest conversion API"

Add a label to your API token.
Paste the token
Add your Pinterest account ID
Check the pixels you want to add to your CAPI.
Click on Add to complete the setup.

  • Note: Please make sure you have your pixel added in the Pinterest pixels section here, as this is what you will use in your Funnels/Stores settings.

Test CAPI events (optional)

After completing the configuration steps, test your integration by browsing your funnel/store. As you navigate through your site, events will be fired. You should see these events categorized as “API” integration source, confirming that your Pinterest CAPI setup is working as expected.